(Quicken Business & Personal only)
Overview
If rental properties are your business, keeping track of their value isn't just good financial hygiene — it's how you make smart decisions about when to hold, refinance, or sell. Quicken Business & Personal lets you track each rental property as a business asset, connect it to Zillow for automatic market value updates, and see your entire portfolio in one place under your Business accounts.
Is This Topic for You?
This topic is for you if you:
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Own one or more rental properties and manage them as a business
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Want to see the combined market value of your rental portfolio without logging into multiple systems
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Use equity in your properties to fund new acquisitions or improvements
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Need a clear picture of your business assets for lending, planning, or tax preparation
Why This Matters for Your Rental Business
Each rental property you own is a business asset — and its current market value affects nearly every major financial decision you make as a landlord. Knowing what your portfolio is worth in real time helps you:
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Understand your equity position. When you also track your mortgages as liabilities in Quicken, you can see your net equity across the entire portfolio at a glance — total market value minus outstanding loan balances.
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Identify financing opportunities. Properties that have appreciated significantly represent borrowing power. Tracking value trends helps you spot which properties are strong candidates for a cash-out refinance to fund your next acquisition or renovation.
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Make confident sell-vs-hold decisions. Watching appreciation trends across multiple properties over time helps you evaluate which rentals are performing well as long-term assets and which might be worth selling.
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Stay ready for lenders. Banks and lenders often ask for a current business asset summary. With your rental portfolio tracked in Quicken and values refreshed regularly, that number is always ready when you need it.
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See the full picture. Your rental portfolio's market value lives alongside your rental income, expenses, and liabilities in Quicken — so your business financials are complete, not fragmented.
How It Works
Each rental property gets its own business real estate account. When you link an account to Zillow, Quicken displays Zillow's estimated market value — called a Zestimate — as the account balance. That value updates automatically on average every 7 days.
All your business real estate accounts appear under Business accounts, grouped with your other business accounts and assets. This means your rental portfolio value rolls up into your business net worth automatically — separate from your personal assets, and visible at a glance.
Zillow values will automatically refresh every 7-30 days. To manually refresh any property's value at any time, open the real estate account and click Re-sync with Zillow.
Note: Zillow provides estimated market values, not professional appraisals. Use these values for planning and portfolio monitoring. For financing, sale, or insurance decisions, always consult a licensed appraiser or real estate professional.
Setting Up Your Portfolio
Add each rental property as a separate business real estate asset account. This gives you individual market value tracking per property while rolling them all up into your total business asset summary.
Repeat these steps for each property in your portfolio:
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From the Dashboard, click + New in the Accounts panel.
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In the Add account screen, scroll down and select Track assets.
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On the Track assets screen, select Real Estate.
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On the Enter an address screen, type the property address. Select the matching address when it appears. If the address doesn't appear, choose Add manually to enter it without a Zillow connection.
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On the Review property value screen, Quicken displays the Zillow Zestimate for the property. Review the value, then scroll down to Confirm details.
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In Confirm details, set the following:
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Account Name — defaults to the property address; update it to something you'll recognize if you have multiple properties (for example, "Oak Street Rental" or "Unit 4B").
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Primary Usage — select your business name or LLC. This ensures the property appears under your Business accounts as a business asset, separate from any personal real estate you own.
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Link to — leave as Add as New unless you're linking to an existing account.
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Click Confirm. The property is added and linked to Zillow.
Once all properties are added, view them together under Business accounts → Assets → Real Estate to see your portfolio's combined market value.
To manually refresh any property's value, open the real estate account and click Re-sync with Zillow.
To unlink a property from Zillow, go to Settings → Accounts, open the ⋮ menu for that account, and select Make Manual.
Example
Paul owns six residential rental properties across two cities. He adds each one as a business real estate account and links them all to Zillow. Under his Business accounts, he can see the total estimated market value of his portfolio at a glance.
Two of his properties have appreciated significantly over the past two years. Watching the market value trends in Quicken, Marcus identifies those two as strong candidates for a cash-out refinance. He uses the equity to fund a down payment on a seventh property — and then adds that one to Quicken too.
When his bank asks for a business asset summary as part of the loan application, Marcus pulls his current numbers in minutes instead of scrambling to look up values across multiple systems.
Guidelines for Use
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Add every property. For an accurate picture of your portfolio's total value and equity position, include all rentals — even properties you've owned for years.
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Classify all rentals as business assets. When adding a property, select the business classification so it appears under Business accounts and contributes to your business net worth.
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Pair market value with mortgage tracking. Add your rental property mortgages as liabilities in Quicken so you can see your true equity — market value minus what you owe — across the portfolio.
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Refresh before key decisions. Before a financing conversation, year-end review, or sale evaluation, click Re-sync with Zillow on each property to make sure you're working with current estimates.
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Adjust after major renovations. Zillow may lag behind significant improvements. If you've made major upgrades, manually adjust the property value in Quicken until Zillow catches up.
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Use trends, not snapshots. The market value chart in each account shows how a property's value has moved over time — a more useful signal for hold-or-sell decisions than any single point-in-time estimate.