Simplifi / Quicken Business & Personal Help

Tracking Real Estate as an Asset

Overview

If you own property, its value is a key part of your financial picture and net worth.

When you add real estate as an asset account and connect it to Zillow, your property's estimated market value updates automatically—no manual lookups required.

Whether you own a home, rental property, or commercial property, this keeps your net worth accurate and your assets easy to monitor.


How It Works

When you add a real estate account and link it to Zillow, Quicken displays Zillow's estimated market value—called a Zestimate—as your account balance. That balance automatically flows into your Net Worth and asset summaries.

Zillow refreshes your property's estimated value periodically—on average, every 7 days. If you want to update the value sooner, you can trigger a manual refresh at any time by clicking Re-sync with Zillow beneath the property's current value in the account view.

Note: Zillow provides estimated market values, not professional appraisals. These values are useful for general tracking and planning, but they do not affect your taxes, insurance premiums, or business accounting.


Why Track Real Estate in Quicken

Real estate is often one of the largest assets a person or business owns—but without a way to track it, it's invisible in your financial picture. Connecting your properties to Zillow means:

  • Your net worth reflects reality. Property appreciation (or depreciation) shows up in your numbers without extra effort.

  • You can spot trends over time. The market value chart in each real estate account lets you see how your property's value has moved over time.

  • You make better decisions. Accurate asset data supports smarter choices about refinancing, selling, insurance coverage, or long-term investment planning.


Adding and Linking Real Estate

Adding a real estate account takes just a few steps. During setup, you'll enter your property address, review the Zillow estimate, and choose how the account is classified — personal or business.

  1. From the Dashboard, click + New in the Accounts panel.

  2. In the Add account screen, scroll down and select Track assets.

  3. On the Track assets screen, select Real Estate.

  4. On the Enter an address screen, type your property address. Quicken will suggest a match — select it to continue. If your address doesn't appear, you can choose Add manually to enter it without a Zillow connection.

  5. On the Review property value screen, Quicken displays the Zillow Zestimate for your property. Review the value, then scroll down to Confirm details.

  6. In Confirm details, set the following:

    • Account Name — defaults to the property address; update it if needed.

    • Primary Usage — select Personal if this is your home, vacation property, or land. Select your business name (such as your LLC) if this is a rental or commercial property. This determines whether the account appears under your personal or business assets.

    • Link to — leave as Add as New unless you're linking to an existing Quicken account.

  7. Click Confirm. The property is added as a real estate account and linked to Zillow.

To manually refresh a property's value at any time, open the real estate account and click Re-sync with Zillow.

To unlink a property from Zillow, go to Settings → Accounts, open the ⋮ menu for that account, and select Make Manual. After that, you manage the value yourself.


Examples

Personal property
Maya owns her primary residence. She adds it as a personal real estate account and links it to Zillow. The estimated value now appears under her personal assets and flows into her overall net worth. When she's considering a home equity loan, she checks the market value chart in Quicken to see how her home has appreciated before calling her lender.

Rental property
Marcus owns a residential rental property. He adds it as a business real estate account, so it appears under his Business accounts as a business asset alongside his other business financials. Zillow keeps the estimated value current, and Marcus can see at a glance how the property contributes to his overall asset picture—useful when he's evaluating whether to sell or continue renting.

Commercial property
Priya owns an office building she uses for her consulting business. She adds it as a business real estate account, and it shows up under Business accounts as a business asset. Tracking its market value in Quicken helps her understand her business's total asset base when preparing for a business loan or reviewing her year-end financial position.


Guidelines for Use

  • Refresh manually when it matters. Zillow updates values roughly every 7 days, but you can click Re-sync with Zillow anytime you want a current snapshot—for example, before a financial planning meeting or when evaluating a refinance.

  • Use Zillow values for planning, not transactions. For sales, refinancing, or insurance decisions, always consult a licensed appraiser or real estate professional.

  • Business or Presonal? Classify properties correctly. Mark personal properties as personal assets and rental or commercial properties as business assets so they appear in the right reports.

  • Adjust after major changes. Zillow may lag behind significant renovations or market shifts. After a major update to the property, you can manually adjust the value if the Zestimate hasn't caught up.

  • Add all owned properties. For an accurate net worth, include every property you own—residential, rental, and commercial.


Common Questions

How often does Zillow update my property value? Zillow refreshes estimated values on average every 7 days. To update sooner, open the real estate account and click Re-sync with Zillow.

Can I use Zillow for both personal and business properties? Yes. Zillow works for homes, rentals, land, and commercial real estate. Just classify each property correctly when you add it.

What if I want to track values manually? You can unlink any real estate account from Zillow at any time. Go to Settings → Accounts, open the three-dot menu for that account, and select Make Manual. After that, you manage the value yourself.

Does this affect my taxes or financial reports? No. Zillow data is informational only and has no impact on tax forms, accounting reports, or your actual tax liability.