Using Zillow to Track Your Real Estate Market Values
Overview
If you own property, its value is a key part of your financial health. Zillow integration in Quicken Business & Personal connects your real estate accounts to Zillow’s property data, allowing you to view estimated market values directly within your finances.
It’s an easy way to bring your real estate into focus—combining real-world market data with your financial tracking to keep your net worth accurate and complete.
This feature is ideal for anyone who:
Owns a home, land, or rental property and wants to track its current market value.
Uses Quicken Business & Personal to monitor net worth across both personal and business assets.
Wants a simple, automated way to stay informed about property appreciation or market changes.
By using Zillow to track your real estate market values, you can make better-informed decisions about refinancing, insurance coverage, or long-term investments—without having to look up values manually.
Note: Zillow provides estimated market values, not professional appraisals. These values are for general tracking only and do not affect your taxes, insurance, or business accounting.
Why Use Zillow in Quicken Business & Personal
See Real Estate in Context
Automatically update your property’s estimated value to see how it contributes to your overall financial picture and net worth.
Stay Current with Market Trends
Track appreciation or market shifts over time without manual research.
Save Time
No more looking up comparable sales or entering property values by hand—Zillow’s data keeps your real-estate assets up to date.
Make Smarter Financial Decisions
Use accurate, data-driven insights to guide choices about refinancing, selling, or holding property.
How It Works
When you connect a real estate account in Quicken Business & Personal to Zillow:
Zillow provides an estimated current market value (Zestimate) for your property.
That estimate becomes your real estate account balance in Quicken.
The value automatically contributes to your Net Worth and asset summaries.
Historical values remain visible so you can track appreciation or trends over time.
Zillow data does not refresh automatically. You decide when to update by clicking Update Value within your real estate account.
Adding and Linking Properties
You can add real estate accounts in Quicken Business & Personal as either:
Personal Properties (home, vacation house, land), or
Business Properties (such as rental or commercial real estate).
After adding the account, you can link it to Zillow to display its estimated value.
Key Actions
Task | Where to Go | What It Does |
|---|---|---|
Add a new property | Dashboard → + Add → Track Assets → Real Estate | Creates a real estate account and links it to Zillow for valuation. |
Link an existing property | Open Real Estate account → Link to Zillow | Connects your existing property account to Zillow data. |
Update a property’s value | Real Estate account → Update Value | Retrieves the most recent Zillow estimate for your property. |
Unlink from Zillow | Settings → Accounts → Three-dot menu → Make Manual | Stops Zillow updates and allows you to manage the value manually. |
Example Scenario
Maya, who owns both her primary residence and a small rental, links both properties to Zillow.
Now, her Net Worth dashboard automatically reflects her combined market value, helping her:
Monitor appreciation over time,
Evaluate refinancing options, and
Track how her real estate assets contributes to her total financial picture.
Best Practices
Refresh values quarterly to stay current without reacting to daily market shifts.
Use Zillow values for planning, not appraisals. Always consult professionals for sale or refinance decisions.
Review property type classifications (personal or business) for accurate reporting.
Manually adjust after major renovations or appraisals—Zillow may lag behind.
Include all owned properties to maintain a complete financial snapshot.
Common Questions
Does Zillow update automatically?
No. You control when updates occur, preventing daily fluctuations in your net worth.
Can I use Zillow for both personal and business properties?
Yes. Zillow can track homes, rentals, and land—just classify them appropriately when adding your assets.
What if I want to track values manually?
You can unlink the account from Zillow anytime and manage your property value directly.
Does this affect taxes or reports?
No. Zillow data is informational only and has no impact on tax forms or accounting reports.